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If the Customer Could Define the Job
by Carl Nielson, The Nielson Group


As a manager, I think there is nothing less valued than to write a traditional job description. They’re usually bone-dry and rarely convey what the employee really does. The assumption is that we think we can describe what the requirements are such as skills, abilities, etc and then match the person to the job description. Sure, a job candidate may have all the technical skills you’re seeking, but if you really need someone who has excellent customer service talents, the technology skills alone won’t cut it. We can describe tasks we know the employee will be performing - we can even place measures into the task description. But the best description will encompass all that plus a description of the expected behaviors required to perform the job successfully.

While managers know the technical skills they want in a new hire and the job title to be filled, we rarely focus on what really matters - the results the job must deliver. Andersson, author of Hire for Fit, advises managers to develop a customer-based job description. Look at the customers a position must serve and determine how it serves them, be they peers, managers, clients, colleagues or others. In the book, First, Break All the Rules - What the World's Greatest Managers Do Differently, author's Buckingham and Coffman make the point that there is a difference between skills, knowledge and talents. The distinction among the three is that skills and knowledge can be taught, whereas talents cannot. Skills are the how-to's of a role. Your knowledge is simply "what you are aware of". Talents are different phenomena altogether. Talents are the four-lane highways in your mind, those that carve your recurring patterns of thought, feeling, or behavior. Buckingham and Coffman use the Accountant position as an example. Ask a great accountant - not any accountant, but a great accountant - when he smiles and he will tell you, "When the books balance." When the books balance, his world is perfect. He may not show it, but inside he is aglow. All he can think about is, Oh, when can I do that again! This may seem odd, but when you think about it, for the person blessed with an innate love of precision, accountancy must be a wonderful job. A love of precision is not a skill. Nor is it knowledge. It is a talent. If you don't possess it, you will never excel as an accountant. If someone does not have this talent as part of his filter, there is very little a manager can do to inject it.

 

 

So first, ask yourself, " What do those [internal or external] customers need to meet their success criteria? How does this position contribute to help them do that? " Set your new hire up for success by giving them not dry words on a page, but easily understandable behavioral criteria, such as "Maintain accuracy and adherence to high standards. Apply analytical skills. Perform detailed tasks that require adherence to quality. Abstract thinking to discover more effective work methods." Andersson’s book goes into much greater detail on the topic, but the theory remains the same: Look at who the customers are, then customize the job to those expected behaviors. Place measures into the description.

Second, assess the candidate's behavioral traits for what the job calls for to be successful. If they don't have those traits, chances are good they won't be great at the job. You can do this by developing interview questions directed to draw out past experiences or by administering a behavioral assessment questionnaire. Either way, you still use interview questions to draw out those past experiences. A behavioral assessment provides a much more accurate measure of the candidates talents and can help to formulate questions for the interview.

Yes, it’s a new angle on writing job descriptions and hiring, and one that may save us a lot of grief in the long run. The Nielson Group uses TTI Performance Systems' Work Environment Analysis for developing behavioral job descriptions for both new hires and for helping incumbents understand the requirements of the job. The Managing For Success® Interviewing Insights report is ideal for applicant assessments. It uses the Style Analysis™ instrument which takes about 10 minutes to complete. Examples of both reports are available at http://www.nielsongroup.com
/assessments/assessments.shtml.

Carl Nielson is a management and organizational consultant located near Dallas, Texas. He provides pre-employment assessments to small, medium and large corporate clients in diverse industries. He can be reached at cnielson@nielsongroup.com.

The Nielson Group can be reached at 972.346.2892 or through e-mail at workshops@nielsongroup.com. You can visit The Nielson Group at http://www.nielsongroup.com.



  

Contact: The Nielson Group at 972.346.2892
E-Mail: info@nielsongroup.com