For the last three years, we have repeatedly heard that
the economy will turn around "very soon." Meanwhile, budgets
grow tighter and every new training and performance support initiative
is scrutinized with a magnifying glass in one hand and an ax in
the other. Despite the austerity on the learning and performance
support side, the pressure is still on to produce and maintain an
increasingly productive workforce and prepare employees for new
systems, regulations, and products.
How do we as performance improvement specialists cope with these
seemingly impossible challenges
credibly? The usual route seems
to be via technology-e-learning, reusable learning objects, knowledge
management systems, learning management systems/learning content
management systems, webinars, and other forms of distance learning.
However, we all know these are fraught with uncertainties, frequent
lack of user adoption, and early abandonment. There are also the
high initial financial investments, infrastructure costs, and time
required to develop and implement new technology-based interventions.
Worst of all, what results can we anticipate? There is little research
to guarantee high return-on-investment (ROI).
Why not turn to low-cost solutions with strong track records of
high yield that are much easier to develop and implement? Here are
a dozen of our favorites:
- Cleaning up performance expectations. Research in human
performance identifies a lack of clarity of expectations to be
the number one cause of inadequate performance. Despite its high
toll on productivity, this cause tends to be neglected when searching
for improved efficiencies and results. Yet, reviewing, verifying,
and redefining expectations so that they align with desired behaviors
and outcomes costs little while producing extremely high ROI.
- Developing feedback systems. Inadequate feedback constitutes
a close second to unclear expectations in causes of deficient
performance. Feedback comes in two useful varieties: corrective
feedback that informs performers as to where they are off-target,
and confirming feedback that tells them they are doing the job
right. Feedback systems are far less costly than virtually any
technological intervention and produce powerful impact.
- Creating performance support systems. No matter how good
the training, without adequate support mechanisms, acquired skills
and knowledge tend to deteriorate. Review of procedures, processes,
and tasks, guidance in initial stages of application, and emotional
support to build and maintain confidence all provide inexpensive
support that results in fluent performance.
- Designing simple and effective job aids. This is still
one of the most cost-effective means for achieving performance
results quickly. Decision tables, algorithms, step-by-step procedures,
directories, cookbooks, troubleshooting guides, and checklists
are some of the many job aid options. When well designed, they
result in immediate success. If training is required, it is usually
brief to help performers use the job aids.
- Ensuring adequate policies, processes, procedures, and resources.
When the roadmap is unclear, one is bound to get lost, especially
if the vehicle is also faulty. Review of policies, processes,
procedures, and adequacy of resources is a first step. Stakeholder
consensus, support, and consistent application rules are the next
steps. Communication, practice, feedback, and enforcement constitute
the final steps. Compared to high-tech interventions, this is
a low-cost, high-yield solution to obtain desired performance.
- Providing and aligning incentives and consequences. In
a recent year-long, rigorous study, we discovered that incentives,
especially tangible ones, can improve performance 13-40% (Stolovitch,
Clark, & Condly, 2002). Well-designed incentive systems and
well-administered consequences that are perceived as fair and
equitable can have dramatic results on performance.
- Increasing motivation to perform. Motivation is critical
in both learning and performance along with ability and prior
knowledge. By influencing perceived value to perform and confidence
in one's ability to succeed as well as eliminating factors that
create negative mood, we can strongly affect workplace motivation.
Motivated workers tend to perform at much higher productivity
rates.
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Making sure mechanisms for training transfer are in place.
Studies have shown that several months after a training
intervention, usually less than 30% of what was learned remains.
Simple interventions such as having supervisors prepare workers
for training, ensuring that training includes considerable practice
closely aligned to back-on-the-job work, and support and follow-up
post-training immensely increases on-job transfer.
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Reviewing and tightening performer selection systems.
Poor selection of performers results in poor performance.
Select individuals with characteristics, prerequisite skills,
and knowledge that you are not prepared to invest in. Train
for specific, job-required competencies. By tightening selection
criteria and procedures, you can better fit the right person
to the right job. This decreases training investments, supervision
time, and turnover-all costly items in a tight economy.
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Eliminating tasks that interfere with job performance.
Lower priority or administrative tasks often interfere with
getting important jobs done. For example, a salesperson with
a specified number of calls to make or amount of revenues to
generate may be held back due to mandated report writing and
meeting attendance. Eliminating unnecessary, counterproductive
tasks can result in considerable performance improvement.
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Adopting structured OJT and PAL. More money and time
are spent in informal on-the-job training (OJT) than in formal
classes, including e-learning-perhaps four to five times as
much. Imagine the efficiencies if OJT were structured. Peer
Assisted Learning (PAL), in which more advanced peer-level buddies
are trained to assist novice workers, can also achieve remarkable
results at a relatively low cost.
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Strengthening existing training. When all else fails,
review and clean up existing training? You can retrofit ineffective
training by applying sound instructional design to it. Break
existing training into logically connected units. Then, build
in meaningful rationales, objectives, learning activities, evaluation,
and feedback. By strengthening your current training instructionally,
you can increase its effectiveness at a fraction of the cost
of building new, more sophisticated learning systems.
Tough times call for creative cost-cutting measures. Let's get
back to the fundamentals of performance improvement. There certainly
is a place for technology, but let's not start with expensive
solutions until we have clearly defined both the goals and the
gaps. Front-end analysis allows us to do this systematically.
Then, with a sharp eye on engineering the best performance improvement
solutions at the least cost, we can make a significant contribution
to achieving remarkable organizational results at low cost in
this tight economic environment.
Reference:
Stolovitch, H., Clark, R., & Condly, S. (2002). Incentives,
motivation & workplace Performance: research and best practice.
Silver Spring, MD: ISPI and SITE Foundation.
Harold D. Stolovitch and Erica J. Keeps share a common passion-developing
people. Together they have devoted a combined total of more than
70 years to make workplace learning and performance both enjoyable
and effective. Their research and consulting activities have involved
them in numerous projects with major corporations worldwide. Harold
and Erica are the principals of HSA Learning & Performance
Solutions LLC, an international consulting firm that specializes
in the application of instructional technology and human performance
technology to business, industry, government, and the military.
They are co-editors of the Handbook of Human Performance Technology
and co-authors of the best-selling, award-winning, Telling
Ain't Training. Harold and Erica may be reached at info@hsa-lps.com.
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